Masala agarbatti is hand-rolled using a dough of natural aromatic ingredients — resins, herbs, flower extracts, and wood powders — onto a bamboo stick, producing a rich, complex fragrance closest to the botanicals themselves. Charcoal-based sticks use a charcoal and wood powder base with fragrance oil soaked in — cheaper, more consistent, but often harsher. Resin incense (such as Guggul or Loban/benzoin sticks) burns the raw resin material directly, producing the most intense, traditional temple-style fragrance. Giri UK stocks all three types across 230+ incense products, including premium masala sticks (Moksh Swarna, Nikhil's Sugandha), resin sticks (Guggul, Loban), and Nag Champa styles (Goloka).

Nag Champa is one of the most internationally recognised Indian incense blends — originally developed in Hindu and Hare Krishna ashrams in India. The fragrance is based on the Champak flower (Michelia champaca) combined with sandalwood, and is deeply associated with temple and spiritual environments. It is used in Hindu home puja, meditation, and yoga practice for its calming, devotional aroma. The Goloka brand — stocked by Giri UK — produces two versions: Goloka Nag Champa (standard, using halmaddi resin for its characteristic moist quality) and Goloka Seva Nag Champa (proceeds support charitable work). Both are available in pack-of-4 at Giri UK.

Guggul (Commiphora wightii) is a sacred Ayurvedic resin — one of the oldest ritual incense materials in Hindu and Vedic tradition. Guggul agarbatti burns with a warm, slightly medicinal, deeply purifying fragrance believed to cleanse the physical and subtle atmosphere of a space. It is used specifically for pujas where maximum purification is required: before Griha Pravesam (housewarming), Navagraha Homam, Satyanarayan Puja, and when a space feels spiritually heavy or after illness or death in the home. Loban (benzoin) sticks serve a similar purifying function. Both are stocked at Giri UK in pack-of-4 formats.

Sandalwood (Chandan) is the most universally appropriate incense for daily home puja — it is sattvic, non-specific to any single deity, and considered pleasing to all divine forms. For a South Indian home doing daily Lakshmi puja, jasmine or mogra (mallika) is the traditional choice on Fridays. For Shiva puja, kewda (Thazhampoo) or sandalwood is correct. For Ganesha, champa or sandalwood. For a meditation-focused puja room, Nag Champa or pure sandalwood is most popular. Giri UK's Moksh Swarna range covers Chandan, Kewda, Mallika, Rajanigandha, Champa, and Lavender — a practical set to cover all weekday deities.

Several reputable Indian incense brands are stocked at Giri UK. Moksh Swarna offers hand-rolled premium agarbatti in a wide range of traditional puja fragrances (sandalwood, champa, kewda, lavender, mallika). Goloka is well-regarded for Nag Champa. Nandita Royal Attar produces natural attar-based incense in a luxury format. Mangaldeep is a mainstream quality brand available in sandalwood and multi-fragrance packs. Nikhil's Sugandha offers masala-style sticks. For temple-grade resin incense, Guggul and Loban sticks provide the most authentic purification fragrance. All are available at Giri UK in individual and pack-of-4 formats.

Giri UK (giriuk.com) stocks over 230 incense stick products under its Hindu Puja Items / Incense Sticks category — one of the largest selections of Indian ritual incense available from a single UK retailer. Brands include Moksh Swarna, Goloka, Mangaldeep, Nandita, Nikhil's Sugandha, Kangaroo, and more. Formats range from 20g to 100g individual packs to pack-of-4 multi-packs. The range includes sandalwood, guggul, loban, nag champa, vibhuti, amber, lavender, rose, and specialist blends. Giri UK is the UK franchisee of Giri Trading Agency Private Limited, ensuring authentic Indian sourcing.